Are you planning to start your Shopify website, or if you already have one? Here is a checklist of the tools you need to consider in order to focus on the most important ranking factor. But to focus on ranking factors, first, you need to know what these ranking factors are. So, let’s first discuss about the ranking factors. Some of the ranking factors of a Shopify website that are also included in the shopify site audit are as follows:
- Meta Tags
- Technical SEO areas like sitemap and crawlability
Now, let us find out which ranking factor is the most important out of all.
Most Important Ranking Factor of A Shopify Website
Content is the most important ranking factor of every website, be it a Shopify website or any other website. In the world of digital marketing, content sits at the top of the mountain of ranking factors. Since Shopify websites are eCommerce sites, there is little scope for adding content other than in product descriptions.
There are other areas well where content is important from an off-page SEO perspective. Guest blogs, meta tags, and pictorial and video content are examples of areas under the website’s content. These areas cover both on-page and off-page parts of optimization. Therefore, today we are going to focus on content auditing tools to rank Shopify websites better.
5 Content-Related Tools for Better Ranking of Shopify Website
A Tool for Keyword Research and Analysis
Keywords, in simple terms, are the identification words for the search engine’s crawlers. On the basis of these keywords, the crawlers index your website into relevant categories. Once indexed, your chances to appear on the top increase on the basis of relevance to the user’s query.
This is the importance of including keywords in your content. Your website should have the keywords from meta tags to on-page and off-page blog content. A tool helps by analyzing your keyword’s difficulty level, competition, content placement, and density. Therefore, to improve your keyword game, this tool can be helpful.
A Tool for Meta Tag Creation and Analysis
When a user searches for anything, the first thing they come across about any website is its Meta title and description. These Meta tags appear on the SERPs, i.e., the Search Engine Result Pages. It is very necessary to make them SEO-friendly by using appropriate language and incorporating keywords in them.
Apart from that, another key element about the Meta Tags is that they should be of the ideal character limit. The assistance of a tool can ensure in analyzing your existing meta tags. Moreover, they can also generate engaging and attractive titles and descriptions to generate more traffic.
A Tool to Ensure Plagiarism-Free Content
The written form of content is one of the most important elements of the ranking factors. The search engine’s crawlers and audience favor only unique, engaging, and relevant content. It is a fool’s chase to check every competitor’s website to ensure uniqueness in your content.
When a crawler finds out any website has duplicate content, it pushes down the rank of that website. It can be used for the content of meta tags, blogs, and product descriptions. Therefore, one must use a plagiarism checker tool that identifies duplicate content. Moreover, the tool also informs about the website where the content is the same.
An AI Tool for Rewriting Articles
Artificial intelligence has taken over many fields. Rewriting articles is also one of those many fields. If we find out that any of the website’s blogs is duplicate, manually rewriting it will take more time. However, with the help of an AI-based Article rewriting tool, one can write as many blogs as required. The exclusive feature is that it does the rewriting work in just under a few minutes. Moreover, it also ensures that the article is keyword enriched and has keyword relevancy. It can be very helpful in creating blogs for guest posting.
A Tool to Ensure Page Speed and Size
Similar to plagiarism checker tools, Shopify website owners must use other tools to rank better and one such tool is the one that can help ensure page speed and size. The website must have a small size of graphical content on it to ensure a less page size.
If the size of website’s graphical content is more, it will make the page loading speed slower. The maximum time limit for any user to wait on any website is just a few seconds. After that, the user leaves the website, giving rise to the website’s bounce rate. Therefore, checking the size and loading speed of every page of every website using tools is necessary.
Content in all forms is a necessary part of the ranking factors of a Shopify website. In addition, it also covers a huge part of a Shopify site audit. After all, content is present almost everywhere, as mentioned above. This article is a checklist for all who need help with ranking their Shopify website. To conclude, content is the key to succeeding from an SEO perspective. And if you are also in this race, use these content auditing tools to rank your Shopify website better.